Paxel
VP Engineering
June 2026 - Present
Leading engineering for Paxel's logistics and delivery platform.
Who I Am
I've been writing software since the early 2000s. For most of that time, I thought the craft was about code quality, system design, and shipping velocity. I was wrong.
The real work is everything around the code — how teams communicate, how decisions get made, how organisations resist change even when they know better. The technical problems are almost always solvable. The human ones are where projects die.
I've led product and engineering at some of Indonesia's largest companies. What I took from each of them isn't the architecture diagrams. It's pattern recognition about why things go wrong — and what it actually takes to fix them.
Experience
BlueSky
Founder & CTO
September 2023 - June 2026
Founded BlueSky, a boutique software development company. Helped businesses ship working software—on time, on budget, with precision.
Gramedia
CTO
September 2022 - July 2023
Led technology across Indonesia's largest retail network. Modernized e-commerce platform, internal operations systems, and deployed enterprise AI solutions.
KG Media Indonesia
CTO
September 2022 - July 2023
Ran technology across 10 business units and 20 products at Indonesia's largest media group (3,000+ employees group-wide), with an engineering organization of 80. Built scalable systems for high-traffic news platforms, ad tech, AI personalization, and newsroom tools.
Catalyst Tech
Chief Builder
January 2022 - September 2022
Led product, technology, and operations. Built scalable e-commerce infrastructure for brands like Jamtangan.com and Voila.id, handling high-volume campaigns.
Kata.ai
Chief Technology Officer
January 2020 - January 2022
Led product and engineering to ship Kata.ai's conversational AI platform and enterprise solutions.
IceHouse
VP Engineering
April 2014 - August 2016
We pioneered the implementation of new tech such as augmented reality, wearable, and location-based applications.
Earlier Experience
- Kata.ai VP Product & Engineering (2017 - 2019)
- Bridestory Director of Engineering (2016)
- Bullseye Development Team Lead (2011 - 2014)
- Trippert Labs Designer & Markup Engineer (2008 - 2010)
Speaking & Workshops
What I've Built
BlueSky — Software Development
Founded BlueSky, a boutique software development company that helped businesses ship working software on time, on budget, with precision.
→ blsky.techREWIRE — AI Training for Teams
Founded REWIRE, a CTO-led, hands-on AI training program for corporate teams. One day. On-site. Real automations.
→ rewire.idOpen to connecting on engineering leadership, AI strategy, and speaking engagements.